Relevant report on the importance of Social Media measurement…
“In a couple years, I think we’ll look back on the last 10 years of tiny, mostly text-based ads as a bit of an aberration. In 2013, we’ll see brands trying to better reach their customers with interesting content combined with resonant visuals. 2012 may have been the year of the GIF, but 2013 will be the year the GIF gets down to business.”
In the end, design may trump all.
The FuelBand by Nike, which has become an unlikely leader in wearable computing.
“We’re on the tail end of technology being special,” says John Maeda, president of the Rhode Island School of Design. “The automobile was a weird alien technology when it first debuted, then, after a while, it evolved and designers stepped in to add value to it.” …
Now, Mr. Maeda said, this shift has happened to technology, be it computers, smartphones or the iPad Mini.
“We have this exciting next step for design,” he said. “Now that we have enough technology to do anything, design can now begin to be better than the technology itself.” …
The worship of design has also taken designers out of the back offices and into top executive jobs. Engineers are still in the mix, to be sure. But they don’t rule the roost in product development, which may also be why tech products are easier to use, more human.
In the past three years, nearly 900,000 people have pledged their support to an independent filmmaker on Kickstarter, pledging more than $100 million to features, documentaries, shorts, webseries, and other film and video projects. Nearly $60 million has been pledged in the past 12 months alone.
Behold the power of community.(via kateoplis)
This is interesting news.
The perfect winter/new year’s cure all.
2013, here we come!!
Winter in Japan…I miss you.